Tokyu Land Corporation has set the priority strategy of producing attractive cities in its long-term management policy for fiscal 2030 and is promoting urban development projects based on that strategy.
Goals, Initiatives, and Achievements
The town development in the Greater SHIBUYA area:
Our accumulated history, achievements, strengths, and aspirations are being utilized in the large-scale development centered around Shibuya Station, described as a once-in-a-century project. Within the Tokyu Group, the area within a 2.5 km radius from Shibuya Station is defined as the 'Greater SHIBUYA' zone, and we are promoting town development as a comprehensive initiative. Enhancing the charm of 'Shibuya' in the broad sense, where people and culture flow smoothly. In our group, by the fiscal year 2024, we plan to complete and open four new projects, including 'Shibuya Sakura Stage,' and will continue to advance further initiatives.
About Greater SHIBUYA 2.0
In July 2021, we formulated the Shibuya town development strategy 'Greater SHIBUYA 2.0,' which evolved and deepened two visions: the 'Greater SHIBUYA Area Concept' by Tokyu Fudosan and the 'Entertainment City SHIBUYA' by Tokyu. In addition to strengthening the visions of both companies, we focus on the 'living' element, working towards the integration of 'work,' 'play,' and 'live,' and addressing the foundations of 'digital' and 'sustainable.' By doing so, we aim to create synergies and realize a 'Shibuya-style urban life' that can only be experienced in Shibuya.
Community investments
1. Covering defined focus areas
- Social Contributions through The Tokyu Foundation
We contributes to improving the welfare of local communities, promoting international goodwill, and promoting culture and the arts through The Tokyu Foundation. In the field of culture and the arts in particular, we have honored and provided grants to 140 talented newcomers and people who are engaged in creative and outstanding artistic activities in the community.
- ① Environment
- We support and subsidize activities for environmental awareness through research, testing and studies, symposiums, concerts, publications, and other activities related to the global environment, and works to spread awareness.
- Grants for "basic research, applied research, and research for environmental improvement plans on environmental cleanup of the Tama River and its basin" for academic researchers and the general public
- ② International Exchange
- We provide scholarship grants without repayment obligation to foreign students from Asia-Pacific countries studying or researching at graduate schools in Japan, subsidies for travel expenses to attend academic conferences in Japan, and subsidies for medical expenses. Scholarships have been granted to approximately 1,000 students over the past 45 years.
- Communication activities including regular meetings, study tours, and social tours for scholarship recipients
- ③ Culture and Arts
- The "Gotoh Memorial Culture Prize" is awarded to selected young talents with high potential for future growth in the fields of opera and fine arts, and subsidizes the cost of one year of overseas training. Providing opportunities and subsidies to present the results of their training upon their return to their home countries
- Subsidies for opera performances.
- Other social contributions
- ① Culture and Arts
TOKYU LIVABLE,INC. Ltd. holds the Livable Classical Concert every year. Through a program that incorporates the topic of the classical music world of the year, we are working to spread classical music and support the activities of the orchestra. It will be held for the 34th time in 2022, and has been enjoyed by a total of 68,000 people so far.
- ② Sports
- Tokyu Land Corporation and Tokyu Resorts & Stay, Inc. hold the "Summer Vacation Junior Golf Lesson," a free lesson event for elementary school students, every year with the support of the Japan Professional Golfers' Association and other organizations. Fifty elementary school students and 32 parent-child pairs, regardless of golf experience, are invited to participate in the event, where lesson instruction is provided by professionals. The program promotes social moral education by helping children develop a sound body and improve their skills, and by educating them on the manners and sportsmanship necessary for social life through the promotion of golf.
- TOKYU LIVABLE,INC. has concluded an official partnership agreement with the Japan Para Sports Association (JPSA). Tokyu Livable supports athletes who inspire us through sports and engages in support activities toward JPSA's goal of "a society where everyone can enjoy the value of sports.
- ③ International Exchange Field
NATIONAL STUDENTS INFORMATION CENTER CO., LTD. sponsors the "Nasic Cup Japanese Speech Contest" organized by the Student Support Center, a general incorporated foundation. The purpose of the contest is to deepen understanding of Japanese culture and language, and to strengthen friendly relations between Japan and Vietnam.
2. Community investment focus areas linked to the company's business strategy
●Urban Infrastructure Improvement
Tokyu Land Corporation is promoting urban development projects in line with the priority strategy of producing attractive cities in its long-term management policy for fiscal 2030. In particular, large-scale redevelopment projects are contributing to the improvement of local urban infrastructure by enhancing disaster prevention functions such as furloughs in the event of disasters, improving road networks by replacing trunk roads, and improving public transportation facilities by upgrading bus stops and other facilities. In particular, we have positioned the area centering on Shibuya Station as the "Greater Shibuya Area," which is the Group's key location, and are developing and operating various commercial facilities and office buildings, in addition to redevelopment projects to enhance the circulation around the station, thereby contributing to improving the international competitiveness of the city.
●Area Branding
Based on the concept of "future sharing," in which we share the "future" with all people, we are developing area branding to enhance the attractiveness of the city through activities such as startup co-creation, cooperation with local leaders in Shibuya, and area management. For example, we are actively participating as the secretariat of the Shibuya Ekimae Area Management Association, and are working with the public and private sectors under the theme of "Let's move Shibuya with a playful spirit. We are working to make the Shibuya area more attractive through public-private partnerships under the theme of "Let your playful spirit move Shibuya.
●Cleanup activities
In Shibuya, we participate and cooperate in a wide range of community activities, such as local festivals, volunteer cleanups, and events, in an effort to enliven the town. For example, in cleanup activities, we regularly conduct volunteer cleanups before work in cooperation with various partners, including our employees, local residents, neighborhood workers, and entrepreneurs.
●Child Development
Q's mall, a commercial facility in the Kansai area, collects point donations from its loyalty card members for "community use" and donates "original crime prevention buzzers" to first-year elementary school students in the vicinity of the facility on an annual basis. The program began in fiscal 2018, and 16,721 buzzers had been donated by fiscal 2021.
3.Community investment for developing startup companies in Shibuya
Tokyu Fudosan Holdings Corporation and Tokyu Land Corporation established two programs with total investment of 5 billion yen for financially vulnerable start-up companies.